Trends: Consumer Insights

Empowering women through social media (and more): Are you with the league?

Have you heard yet about The League of Extraordinary Women? I can’t tell you how excited I am about it. The League – a list compiled by Fast Company magazine – is made up of 60 high-profile women … Read article

The Shade Store

Making shade.

Listening to a friend’s house-decorating stories often means enduring a litany of woes: the rug that was too scratchy, the paint color that was too bright, the upholstery that cost a fortune, and on a … Read article

Lowe’s knows women.

As I embarked on my first do-it-yourself project of the summer I came to a crossroads – which store do I buy my paint and sandpaper from, Lowe’s or Home Depot? I went into both stores and came out sur … Read article

Facebook Hangers

Bring Facebook shopping with you.

I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what … Read article

Innovative healthcare marketing example #12.

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platf … Read article

Target does it again with The Shops.

You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marke … Read article

The changing face of Point-of-Purchase.

When I take my five-year-old to the local mall, he immediately starts begging to see the “pictures that move.” This technology, in which an image is projected onto the mall floor and changes as a user … Read article

Lululemon Website

Sisterhood of the magical pants.

There are clothes I’ll keep forever for sentimental reasons, like my old sorority sweatshirt and the shoes I wore at my wedding. And then, there are the clothes that seem to be a permanent possession … Read article

Women with marketing muscle.

Here are three things I’ve noticed lately: When I got my summer Athleta catalog in the mail, the swimsuit models were buff! We’re talking some seriously strapping beauties. Even the models who didn’t … Read article

Dads gain bragging rights – on and off Facebook.

Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% … Read article

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