Trends: Consumer Insights

In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read article

Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are bein … Read article

In my last blog I made mention of the “clueless husband” trope in TV ads.  Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women.  Men—or mo … Read article

How well does Proctor & Gamble understand how to market to women? They invented the Soap Opera. P & G has always been out in front scouring for new products and new ways to help a woman keep h … Read article

There will always be those woman-only products that you can market without giving men a second thought:  maxi-pads, push-up bras, remedies for PMS, etc.  Similarly, some products can be mark … Read article

When it comes to award-winning marketing to women creative, Nike has just been doing it right for decades. When I was a young copywriter I would study my award books like textbooks. I took notes on th … Read article

Here’s a fascinating, female-driven development in the car world: features that prevent wrinkles (in skin, not clothes, though a car that magically keeps your clothes from crinkling would be a great f … Read article

Some marketing goes beyond building brand awareness, but builds something more: a bridge to change the culture in which we live. The Real Beauty Dove Campaign did exactly that. They took a brand that … Read article

Evian has tapped into a brilliant and creative campaign that is a great example of marketing to women that engages online. The brainchild: babies. Now early in my career, I learned if you really want … Read article

As the highest users of social media, according to Mashable, women are the audience people want to connect with to spread the brand love. And one of the most brilliant campaigns of the decade (in my h … Read article