Blog: Brand Strategy & Creative Campaigns

Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read article

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read article

Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ … Read article

A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United K … Read article

The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read article

On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read article

As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read article

According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read article

We’re wrapping up our series on wildly creative guerrilla marketing with our grand prize winner for low budget tactics, awarded to Village Roadshow Pictures (VRP), the distributor of the creepy clown … Read article

In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read article