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Weekly Recap - September 21, 2018

Look Who's Saving Now Consumers bolster the U.S. economy by saving more. It may have taken a Great Recession, but Americans are saving like never before. Their prudent ways have lingered well into the recovery. In fact, U.S. households have...Read more

A tale of two industries - When fashion and technology converge.

Imagine watching the Emmy's red carpet and seeing a computer determine the best and worst dressed instead of your favorite fashion critic. Imagine waking up and using AI (instead of your best friend) to help you pick your outfit for...Read more

An inspirational video to transform patient experience.

"When you pity people who are sick, you take away their power." This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland , with her proclamation that we need to change the way we treat sick people. She should know,...Read more

Weekly Recap - September 14, 2018

Hopelessly Devoted to "Inbox Zero" Young, professional Millennials check their email more often than any other age group. For one-third of 25-34 year olds, the Sisyphean quest for "inbox zero" begins even before they get out of bed (Adobe Consumer...Read more

Cosmetic Surgery Advertising: The changing face of medical marketing.

You turn on your car radio, and an announcer is shouting that you can "Buy one, get one free!" And he's not talking about sandals or smartphones. He's talking about cosmetic surgery procedures — facelifts, tummy tucks, and breast augmentation...Read more

Weekly Recap - September 7, 2018

Don't Just Make Money, Brand. Make Me Proud. Shoppers are more loyal to purpose-driven brands. Recent research shows that many Americans have an affinity for purpose-driven brands. It goes deeper than mere attraction. Think loyalty, advocacy, even pride. Most consumers...Read more

What people ask smart speakers most.

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn't surprised when the...Read more

Healthcare Checkup - August 2018

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking...Read more

Weekly Recap - August 31, 2018

Slackers, My Assets Generation X is the only generation to have recovered wealth lost during the Great Recession. The Great Recession took a great toll on Gen X homeowners. Largely inexperienced buyers, they bought high and experienced significant declines in...Read more

Gen Z gets real about marketing.

The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will be. By...Read more

Weekly Recap - August 24, 2018

Editor's note: The Recap got a reboot. Keepin' it fresh. LET'S TALK ABOUT S&P, BABY Young couples talk openly about money, which bolsters their relationship. Unlike Boomers, who grew up thinking money was a taboo subject, Millennials are an...Read more

Closing the multicultural-consumer healthcare gap.

My Eastern European dad believed that garlic cured pretty much all of what might ail you. At the first sign of a cold, he'd peel a garlic clove and scrape it liberally across a slice of toast. The balance of...Read more

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