Blog

2019: The year smartphones scan for food poisoning?

Siri, what movies are playing? Siri, did the Spartans win? Siri, what's the square root of 64? Siri, can you call my husband? If you're an Apple aficionado, all of the above should sound familiar. Every month, Siri gets an...Read more

A school fundraiser parents are psyched to support? It's real.

Where there's a kid in school or sports... there's a fundraiser. It's a fact of life — especially mine. With countless children I know and love, I'm constantly seeing brochures filled with cookie dough, caramel corn, pizza kits and Christmas...Read more

Weekly Recap - December 14, 2018

Answer Me When consumers post comments, they expect a response . In a recent survey of 532 U.S. social media users, most participants expected companies to use social media to respond to consumers' social media comments about the brand. And...Read more

What marketers can expect in 2019: Media consumption.

As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging in...Read more

Online patient portals: Why aren't patients using them?

A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that allow patients to access health information and communicate with their...Read more

Weekly Recap - December 7, 2018

Tube Tied YouTube's algorithm invites you to keep on watching and watching... It starts with a simple ask, a clip from a talk show you missed or maybe a tutorial to get that beachy wave look. Before long, you've consumed...Read more

8 Instagram Updates your brand should know about.

A lot can change in a year. Perhaps you cut your hair? Changed jobs? Bought a house? Did something arts and crafty? Did you post your updates to Instagram? And did you notice their new features? Let's take a look...Read more

Healthcare Checkup - November 2018

Who's the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing...Read more

Weekly Recap - November 30, 2018

Tech Peaks Consumers' use of digital technologies has plateaued. The growth of U.S. consumers using cellphones, smartphones, social media, the internet and computers has stalled, according to Pew (PewResearch.org, 28 September 2018). Between 2016 and 2018 there was zero growth...Read more

What marketers can expect in 2019: Health and Wellness.

What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave behind. Here's a...Read more

Heartbeat takes health tech from wearable to useful.

We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep...Read more

What marketers can expect in 2019: Technology.

A slew of new technologies continued to hit the market in 2018, which has become more the rule than the exception in recent years. For marketers, the real shift is not so much with the technologies themselves, but with consumers'...Read more

Pages

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.