Watch a Coke (spot) and smile!

We all know the Super Bowl is just as much about commercials as it is the game. And last night's parade of marketing efforts had some hits (Tide "Talking Spot") and some misses (SalesGenie....AGAIN!). But rarely does the big game...Read more

Southwest Airlines shows what a "brand" really is.

I flew Southwest Airlines from Raleigh to Los Angeles this week. It's been a while since I flew the LUV airline. I've always admired them because of the way they understand what a brand is. To paraphrase from "Brogan on Branding": A brand is not a logo. It is the totality of all thoughts and feelings that people associate with your organization.Read more

Super Bowl advertising starts with PR.

Remember when we actually had to watch the Super Bowl to see all the creative quirky new the Budweiser Frogs , the McDonald's "Showdown" spot between Michael Jordan and Larry Bird, the cowboys herding cats , and going way...Read more

World's first scoop 'n' poop commercial.

Cheerios and Pampers are the new horse and carriage--they go together. Not as back-to-back stand-alone 15-second spots...not as the secondary product you get free when you buy the primary...but as an integrated, fully-shared 30-second TV spot. First you see Dad...Read more

Starbucks, the cup matters.

Designer coffee doesn’t have to costs big bucks. Well at least that’s the message Starbucks is sending by offering $1 cups of coffee as a “test” in Seattle. Oh, and don’t forget the free refills. This may be in response...Read more

The hair trumps the stare.

Sometimes the most revealing insight into a candidate comes not from their banter on health care or taxes, but how they handle the more spontaneous moments. See the Democrats this week. Does anyone remember anything substantive that Hillary Clinton or...Read more

Marketing actually makes cheap wine taste better.

There's a science to pricing your product. No question about that. But most people join the race to the bottom, lowering their prices and competing on cost , when many should be considering raising their prices. Now a new scientific...Read more

Whopper freakout campaign brilliant.

I saw the Whopper Freakout TV commercial for the first time last night with my teenage sons and it had us all in stitches. Talk about break-through. Imagine Candid Camera at Burger King. It starts with an ultra serious announcer..."We...Read more

A marketing story that bears repeating.

I was listening to NPR on my way home last night. The story started with a statistic that grabbed my attention. Fully 66% of Americans are considered overweight. Humm, interesting. The market for big and tall men’s clothing...Read more

Finding our NC office now a bit easier.

We bought a great new building here in Cary, NC (between Raleigh and Durham) back in June of 2007. Apparently the prior owners felt no need to tell people where they were, so there was no signage. Do you have...Read more

I just saved a bunch of money on my car insurance…

I had an epiphany the other day while watching TV. I came to conclude that there must be only one guy who is paying too much for his car insurance. Because consider this: State Farm can save you up to...Read more


Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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