Weekly Recap – September 22, 2017

Ellyn Davidson 09/21/17 - 7:38 pm

Are you making any of these social media mistakes? Consider these do’s and don’ts to connect successfully on LinkedIn. Increase authenticity, drive engagement. Check out how deeper relationships with influencers can help brands bridge gaps with consumers. Data is the answer. Signals offer more precision about what consumers are interested in than traditional survey-based information. Thirty million Pandora users opted in to this program, and marketers couldn’t be more excited.


20 LinkedIn do’s and don’ts from digital marketing pros. From blind invites to selfies, there are a lot of things you may want to avoid doing on LinkedIn. Follow this advice from leaders in the industry to get the most out of the professional platform.

Why more brands are adding social media influencers to their marketing teams. Collaboration is key. With millions of Instagram followers, these teens are helping brands like Target and CoverGirl connect authentically with consumers.

Why signal planning is the most compelling media planning strategy. Whether they’re searching for a brand or researching products on Google, signals tell us when and what consumers are ready to buy.

Brands can now reward Pandora users for watching their ads. Consumers want replays. If they listen to at least 15 seconds of your ad, they can earn them.

Meanwhile, back at the RANCH

Emoji’s are not for every brand. Here’s why. Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016).

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.


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