Weekly Recap – September 21, 2015

Ellyn Davidson 09/25/15 - 1:04 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

How to do social customer service that gets results: Lessons from HP.
Gone are the days when a disgruntled customer would dial a 1-800 number or go down to your local store to air their grievances or seek resolution. It is now the age of the social post.

How to market healthcare to all generations: Millennials.
Three strategies to connect with the mindful Millennial audience.

Social network ad revenues accelerate worldwide.
Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly.

Celebrating a community of 400 million.
The Instagram community has grown to more than 400 million strong, with 75 percent of its audience living outside the US.

5 things brands need to know about Millennials and holidays.
Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that go along with it.

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