Weekly Recap – October 28, 2016

Ellyn Davidson 10/27/16 - 1:15 pm

Is your brand authentic? Does it have the right tone? Social Times has a few pointers. Meanwhile HubSpot presents a list of brands that are peppering their content marketing strategy with empathy. And have you noticed video views on Snapchat are down? The platform put a stop to autoplay and marketers aren’t thrilled. See here.

DETAILS, please

How to build an authentic brand with a remarkable voice. The difference between success and failure could well depend on how well you tailor your message to the right people.

9 examples of empathic content marketing in action. Not sure what that looks like? Let’s walk through nine brands that nail empathetic content marketing in multiple mediums.

Snapchat stops autoplay. View counts have dropped by an average of 15 percent. What does this mean for your brand?

Meanwhile back at the RANCH

Introducing the Zocdoc “Unsick Day.” As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day to allow employees a day off each year to attend routine doctor and dental appointments.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”


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