Weekly Recap – October 27, 2017

Ellyn Davidson 10/26/17 - 3:57 pm

Candy brands get creative… and creepy. Halloween lovers won’t want to miss these scary ads. Hulu joins in on the Halloween festivities. The Hulu Haunted House combines VR videos and interviews with scary movie stars. The spooky Netflix show Stranger Things also makes a return just in time for Halloween. These billboards have fans freaking out.

DETAILS, Please

The ideas behind the ‘bite size horror’ ads. Candy brands get creepy as Halloween approaches. Keep an eye out for these two-minute shorts.

Hulu celebrates ‘Huluween’ with a new activation and series. The streaming platform plans to launch holiday-themed content each season in an effort to redefine TV and drive new subscriptions.

Netflix makes ads for a fictional company in Stranger Things. Clues about season 2? Hawkins Power and Light doesn’t exist, but these billboards for the fake company feature a working 1-800 number.

Meanwhile, back at the RANCH

Customer loyalty is a long, winding road. Ask a banker. Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere).

To manage joint finances, couples consider mobile apps. After nine years of dating, it’s safe to say I tell my fiancée everything. And while I’m sure there are comments and conversations he wishes I would hold back, I see the value in being open and honest. Especially when it comes to our finances.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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Blog Category: Branding Media Weekly Recap

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