Weekly Recap – May 6, 2016

Ellyn Davidson 05/05/16 - 8:30 pm

This just in: Instagram has begun testing video within its carousel ads. Instagram carousel ads will still contain three to five pieces of creative, with a maximum :60 length for video. Will your brand ride the carousel? Meanwhile, should Facebook be worried that people are sharing less on their platform? And what exactly does mobile advertising do for you brand? Let’s take a look.

DETAILS, please
Instagram to add video to carousel ads. Instagram carousel ads can still contain three to five pieces of content, both photos and videos, and the maximum length for videos is 60 seconds.

Should Facebook worry about people sharing less? There have been some concerns that people are starting to use Facebook more like they use Twitter — passively consuming content instead of creating new material. Is the social network worried?

Breaking into the brain: How mobile brings brands closer to consumers. People tune out messages that do not connect with them emotionally. So how can brands best convey their message?

Meanwhile back at the RANCH
We’re sitting in on Iconoculture’s Iconosphere 2016 this week to gain insights on Millennials, eldercare, patient path predictors in healthcare, Gen We, B2C Marcomms and more. So stay tuned to our blog next week. We just may share our insights!

THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.

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