Weekly Recap - May 4, 2018

Talk about multitasking. Sometime in between testifying before Congress and managing a PR crisis, Facebook hit Snapchat right in the Story. Speaking of success stories, digital success starts with a great website...and a great website starts with a great domain name. Healthcare researchers go off campus to access at-risk patients. Night owl. Nocturnal. Insomniac. Marketers are staying up late, just for you.

DETAILS, Please

Facebook's problems haven't stopped it from crushing Snapchat. In between apologizing for Cambridge Analytica and giving his new favorite stump speech in support of Facebook, Mark Zuckerberg somehow managed to squeeze in the fact that his company is still hell-bent on hitting Snapchat where it hurts.

Domain name dos and don'ts. Not prioritizing your domain name or picking the wrong name for your site altogether can have dire brand consequences, so don't risk it. Here's what you need to know for optimal success.

7 strategies to promote positive customer reviews for your brand or business. The fact of the matter is, your company's best marketers and sales reps aren't your employees – they're your customers.

Meanwhile, back at the RANCH

Shave and a hypertension check? How barbers can help lower blood pressure. What can healthcare marketers do to attract at-risk—but elusive—would-be patients? Meet them where they are, even if where they are is way outside of the healthcare system.

Click-surfing helps marketers turn ZZZs into dollars. As consumers tune into late-night videos for relaxation, marketers find opportunity. You don't need a primetime slot. Or an unlimited budget.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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