Weekly Recap – March 31, 2017

Ellyn Davidson 03/30/17 - 5:01 pm

Storytime. Facebook has officially joined the “story” telling bandwagon. It was only a matter of time. The platform joins the ranks of Snapchat and Instagram (its child company). Why? Because 91-100 percent of content published in 2015 contained visuals. And visual based platforms are stepping up their game. Like Pinterest’s new app-installs. Take a look.

DETAILS, please

More ways to share with the Facebook camera. Making it fast, fun and easy for people to share creative photos and videos, Facebook is introducing a version of “stories” for consumers to share.

How visuals will impact marketing in 2017, according to new data. There’s a reason most children’s books are filled with pictures.

Pinterest is now offering app-install ads to all marketers. One brand is already doubling its spend on the platform.

Meanwhile back at the RANCH

African Americans and banks: It’s complicated. African American consumers are focused on achievement and growth—especially when it comes to personal finances. So why are they less likely to have bank accounts?

Sephora makes it beautifully easy to get customer service on social media. At all hours, people of all ages take to social media, the modern-day way to get customer service, with any issue they may have.

THE Topic of conversation

Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide “Communicating with Visuals.


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