Weekly Recap – June 3, 2016

Ellyn Davidson 06/02/16 - 9:13 pm

Are you listening? Spotify will now let brands sponsor curated playlists. The platform announced last week that they will be working with advertisers to drive streams to a playlist through native promotion, brand marketing and social media. Is Instagram part of your social media strategy? HubSpot has eight tips for perfecting your captions. And if you’re advertising on Instagram, the platform revealed new updates to their analytics menu to give brands more insight on how a post is performing. But beware. Mobile ad blockers are increasing. Take a look.

DETAILS, please

Spotify will now let brands sponsor the most popular playlists. Remember the old days when you’d give a girl or guy a playlist in the hopes of winning them over? Now, Spotify is letting brands try the same trick.

How to write good Instagram captions: 8 tips for perfecting your copy. At the end of the day, Instagram is all about the visuals. But your caption is where your brand can give a voice to the visual content. What is your brand voice saying?

Instagram reveals new advertising tools for business as it ramps up revenue. The photo sharing app is mimicking its big brother Facebook by debuting custom business pages equipped with a contact button, an analytics dashboard and a flurry of new paid promotional tools.

Report: Usage of mobile ad blockers jumped 90 percent last year to 419 million. In total, 22 percent of the world’s 1.9 billion smartphones are blocking ads and the figure is expected to grow.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.


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