Weekly Recap - June 29, 2018

Microsoft sends healthcare to the cloud. Instagram asks, what's cool? A billion users. A billion users is cool. Don't think you're addicted to your phone? Apple does. They're tracking your screen time, and now, you can too. The hectic craze of music festivals is being rivaled by a new kind of festival, wellness festivals.

DETAILS, Please

Microsoft Healthcare is a new effort to push doctors to the cloud. Microsoft has been working on health-related initiatives for years, but the company is now bringing its efforts together into a new Microsoft Healthcare team.

How Instagram is eating the world. Last week, Instagram sent the worlds of entertainment, content and social media into a collective fit with its announcement of IGTV, a longer-form vertical video service.

Apple's screen time feature proves you're addicted to your iPhone. Research shows that young adults spend about five hours a day on their devices and glance at them 50 to 60 times. A survey from Deloitte put that figure at 47 times daily.

Meanwhile, back at the RANCH

Wellness festivals: It's what health junkies rave. Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny's Child, Solange and Jay-Z.) The weeklong Boho fest is many things, healthy not so much.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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