Weekly Recap - June 15, 2018

There's something to be said about a fast follower. Just ask Instagram. Father's Day is drawing near. The ads everywhere should have told you. Why are dads offended?  Embracing new technologies could mean the difference between riding the wave of disruption or drowning in its wake. Millennials are not feeling Snapchat's redesign. How does Gen We understand creativity? And what can brands do?

DETAILS, Please

Instagram is proof shameless copying pays off. The best way to beat your biggest competitor is to straight-up copy them. That may go against everything they teach you in business school, but that's the lesson we can draw from the past two years Instagram has spent relentlessly copying Snapchat.

Fathers are tired of seeing doofus dads in advertising. With Father's Day approaching, there's currently an abundance of ads showing us what American fathers want most. It's important that brands avoid becoming lazy with their portrayals of fathers, and instead remain socially relevant and realistic.

4 technologies to take your retail marketing efforts off the beaten path. Since convenience factors like shipping are weighing heavily in consumer purchasing decisions, bold investments in what's known as digital transformation are becoming commonplace in retail, where remaining stagnant amidst disruption is almost certainly fatal.

Millennials and celebs to Snapchat: Your redesign sucks. Data suggests the app's new layout has erased over two years' worth of positive feelings among Millennials.

Meanwhile, back at the RANCH

Gen We and the redefinition of creativity. When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only ones.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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