Weekly Recap – June 10, 2016

Ellyn Davidson 06/09/16 - 8:45 pm

glasses on top of open book. the other page reads weekly recap

Instagram is breaking out the math. The photo-sharing introduced a shiny new algorithm this week. Now images will be served based on the “likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” Read: cats rule! Meanwhile Snapchat has added a subscription-based service, refreshing its Discover interface. Now publishers can include images and headlines with stories. With all this time spent in-app, it’s no wonder why consumers are spending less time in-store. Check it out.

DETAILS, please
Instagrams algorithm is now live. Instagram’s algorithm is upon us. Is your feed ready?

Snapchat overhauls Discover, adds subscriptions. Snapchat introduced a revamped Discover interface in Tuesday’s updates to its iOS and Android applications, along with the ability for users to subscribe to publishers’ channels. Take a look.

What motivates consumers to spend less time in-store. Technology allows today’s shoppers to make most decisions before they get to the store or forgo a trip to the store altogether.

Meanwhile back at the RANCH
We’re talking Millennials again. But this time, we’re coupling it with caregiving. According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. What does that mean for marketers? Take a look.

Millennials and eldercare: 4 things to know about the future of caregivers. What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s most recent duty. Caregiving.

THE Topic of conversation
Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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