Weekly Recap – July 27, 2018

Ellyn Davidson 07/26/18 - 7:20 pm

Social media is today’s key to success, make sure you up your social media game. Anything you can do Google Assistant can do better, at least when you’re comparing it to Siri. Could this be Facebook’s demise? Slow revenue and user growth make us all question: what is happening to Facebook? Bad reviews are a major buzzkill.


5 ways to proactively engage prospects and customers on social media. Proactively contacting prospects and customers can create a surprisingly positive customer experience, provide marketing benefits like brand awareness and even save servicing costs. Proactive customer care on social media can take several forms. Here are five ways your company can get started immediately.

Google Assistant is still a lot smarter than Siri, new study shows. Answering queries correctly was another matter. Google Assistant was able to do so in 85.5 percent of cases, which is… well, acceptable. Siri answered correctly in 78.5 percent of cases, which isn’t great, but is much better than its April 2017 result of 66.1 percent. Cortana and Alexa brought up the rear. Alexa answered 61.4 percent of queries correctly, while Cortana only managed 52.4 percent (although even this is an improvement from last year’s 48.8 percent).

Facebook reports slower-than-expected 2Q revenue growth. The company also warned that it expects revenue growth to decelerate in the next couple quarters as it promotes new, and for now less profitable, products. It is also allowing users to make “more choices” around data privacy amid public outcry and regulatory pressures.

Meanwhile, back at the RANCH

How to get great online reviews: 5 quick tips. Clearly, no place is perfect. Not even a natural wonder of the world. But, according to the 2018 ReviewTrackers Online Reviews Survey, a consumer is 21 percent more likely to leave a review after a negative experience than a positive one – which shouldn’t come as a surprise. Most people don’t think to write a review unless they’ve had a terrible experience. And luckily, most consumers know this.


Like what you see? Share the Brogan Recap.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.