Because of its convenience and variety of products offered, Amazon has quickly climbed to the top of the retail food chain. Facebook wants to let you try on clothing and accessories from your bed. Machines have brains, and they’re growing too. With so many options from so many brands, consumers are trying new products all the time. Brands are having a harder time gaining loyal repeat customers.
Amazon has global aspirations for medical-supplies marketplace. Amazon.com Inc. has global aspirations for its medical-supplies marketplace, according to a job listing posted on its website, highlighting the e-commerce giant’s sweeping ambitions to disrupt health care by selling products to hospitals, doctors and dentists and offering prescription drugs.
Facebook is testing augmented reality ads in the news feed. For the uninitiated, augmented reality (AR) is a technology that overlays digital images onto real world objects. For example, when people play Pokemon Go on their smartphone, the technology that visually superimposes Pokemon on their street corner is considered AR.
Machine learning vs. artificial intelligence: How are they different? Artificial intelligence and machines have become a part of everyday life, but that doesn’t mean we understand them well. Do you know the difference between machine learning (ML) and artificial intelligence (AI)?
Meanwhile, back at the RANCH
The new fundamentals of brand loyalty. Consumers say they’re loyal. In a recent CEB Iconoculture survey, more than half of consumers cited preference for brands in personal care products, food and non-alcoholic beverages and clothing, shoes and accessories. But preference doesn’t necessarily mean repeat purchase—which is how brands measure loyalty.
THE Topic of conversation
Communicating with Visuals. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.“
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