Weekly Recap – July 1, 2016

Ellyn Davidson 06/30/16 - 8:39 pm

The Rio 2016 Olympics are right around the corner and we can almost hear the fanfare, or shall we say brand-fare. Due to Rio’s U.S.-friendly time zone, this year’s games are expected to draw significant prime-time viewers. Not only are athletes getting in shape, but brands are too, notes AdWeek. And if you’re looking to market on social, Buffer has three lessons every brand should know. Video, links, other networks, etc. But does that fall under native advertising or content marketing? eMarketer is weighing in. 

DETAILS, please
Infographic: Who will watch the Rio Olympics, and what will they buy? As athletes gear up for the Olympics, so too are brands. Here’s everything Olympics marketers need to know.   

3 unusual lessons learned studying 16 million posts on social media. Buffer examined more than 100,000 accounts, which consisted of more 14 million tweets and two million Facebook status updates to figure out how brands have been sharing to social media over the past 12 months. See here.

Native advertising and the content marketing revolution. What’s the difference? eMarketer has the answer.

Meanwhile back at the RANCH
We’re talking healthcare. More specifically, healthcare, patients and health costs. Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. Take a look.

Patients want to talk about costs but docs stick to the old script. Patients are now responsible for paying for a greater share of their healthcare costs of out of pocket. They’re thinking twice about tests, procedures and brand-name scripts. See here.

THE Topic of conversation
Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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