Weekly Recap – January 29, 2016

Ellyn Davidson 01/28/16 - 6:49 pm

weekly recap

Snapchat! Snapchat! Read all about it! Or rather read NewsCred’s infographic about it. With over 100 million daily active users, Snapchat is prime real estate for brands. Other territory involves Twitter, Instagram and Facebook (which now has more than 1.59 billion users.) BTW Millennials ignore brands that aren’t transparent on social media, so think twice before hiding those negative comments. It’s all a part of the process, the inbound process. Don’t wish to offend? It’s not that kind of marketing. It’s about relationship building. So let’s get to building.

DETAILS, please
Infographic: How consumers really use Snapchat. From disappearing photos to stories, Snapchat as a medium has evolved since conception. Why all the hype? This infographic will explain.

How Facebook Page admins should deal with negative comments. Negative comments hurt, but deleting those comments or disabling them altogether will hurt your business.  Here’s why.

Facebook climbs to 1.59 billion users. Just yesterday, the platform released a slew of stats during their Q4 earnings call. So why did Facebook do so well?

5 ways successful brands win with Millennials on social media. If you’re looking to maximize your strategy for 2016, here are five ways to win with Millennials (from a Millennial) on social media.

How inbound marketing will turn your company into a fortress. Out with the old and in with the inbound. Here are three reasons why your company should focus their efforts on inbound marketing.

Meanwhile back at the RANCH
Let’s talk brand equity and budgeting. Facebook Pages and financial apps. It takes confidence for businesses to resist the urge to hide negative comments, but the pay-off is worth it. It builds consumers trust and loyalty – it’s a lot like investing. Need help in that area? Start with these nine financial mobile apps consumers swear by.

How to build brand equity with Facebook Business Pages. It’s so easy to connect with brands today. To ask questions and to question. Celebrate or lament a purchase. To complain. Most ardently. So what’s a brand to do?

5 tips to use Facebook Pages to win fans and influence people. Social media challenges brands to live their values publicly and in real-time. This is a good thing. Here are a few tips to get your Facebook Pages operational plan in order.

9 financial mobile apps consumers love. Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. However, these apps have consumers seeing hearts and dollar signs.

THE topic of conversation
Authenticity. Consumers today prefer brands that are truly genuine. Need a little guidance? Download our free whitepaper “3 Rules to Creating an Authentic Brand.

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