Weekly Recap – January 27, 2017

Ellyn Davidson 01/26/17 - 6:44 pm

From live streaming to stories to 360 views, video is not only popular but constantly evolving. So much so, Snapchat is partnering with Nielsen to give brands the ability to buy their audience. But before you do, here’s a little tip… consumers want to be rewarded after watching your ad. And speaking of consumers, are you paying attention to what Gen We is up to? We are, so let’s dive in.  

DETAILS, please

Snapchat is now selling ads against Nielsen’s TV-like ratings system. Today, Snapchat revealed a partnership with Nielsen’s mobile Digital Ad Ratings unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. 

Can I get a reward with that? Most people want to be rewarded after watching an ad.

What brands need to know about Gen Z to reach the new generation of consumers. Hint: They could not be more different from their Millennial siblings.

Meanwhile back at the RANCH

Facebook 360 Live: From a marketer’s view. 360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook.

THE Topic of conversation

Social media marketing. Download our free whitepaper “The Evolution of Social Media Marketing: 9 trends to know now.


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