Weekly Recap – January 1, 2016

Ellyn Davidson 12/31/15 - 6:04 pm

weekly recap

Happy New Year! And what a year it has been. From all those memorable real time marketing opportunities to advertising made public on Instagram, 2015 was full of big moments. Taking note, Digiday compiled 2015’s greatest hits on Twitter and Facebook, and Social Media Times went ahead with their predictions of marketing trends to come. Yes, that’s right – influencer and content marketing make the list. But are you using influencers effectively? eMarketer has the ins and outs of influencer marketing and the importance of brand authenticity, while NewsCred went the more statistical route providing marketers with 35 content marketing statistics that will surely propel brands into 2016. Is your brand ready to make a splash this year?

DETAILS, please
A tale of the tape: The year in Facebook and Twitter in 2015. Facebook and Twitter had remarkably different years – financially – with advertising and new features. How do the two platforms stack up?

Predicting the major marketing trends of 2016 (Infographic). Column Five Media has partnered with Microsoft to reveal the marketing trends expected 2016. Can you guess what makes the list?

Maintaining authenticity is the key to influencer marketing. eMarketer recently sat down with Stefania Pomponi from Clever Girls Collective, an influencer marketing agency, to discuss how to work with influencers and how retailers can tap into this marketing.

35 Content marketing statistics to propel you into 2016. As we approach 2016, it’s interesting to think about how content marketing has changed this year, and where we’re headed in the coming year. Is your business ready?

Meanwhile back at the RANCH
Before you polish off that marketing plan for 2016, consider the consumer trends that shaped 2015. Thinking about launching or revamping your rewards program in 2016? We have four tips that will increase loyalty and participation. Speaking of participation, are you amped for your return to the office after the holidays? Need a little help? Here are three ways to come back ready and roaring in the New Year.

Key 2015 consumer trends that will impact marketing plans. Before we jump enthusiastic into the New Year, it’s important to reflect on the consumer behaviors that shaped marketing trends in 2015. These trends and more hold important clues for marketers that will inform marketing strategies, plans and tactics in the New Year.

4 tips to make your reward program the most rewarding. Today, the average American household is a member of 29 reward programs… but they’re only active in 12. So, how can you make your reward program the most rewarding? Here are four tips.

3 tips to get back into work mode post holiday. Holidays are great. Family. Friends. Food. A little time away from work to recharge. It’s all good. But all that revelry can make it difficult to get back into the swing of things at the office. Besides the obvious turning in early and getting a good night’s sleep, try these three tips to get you back in a joyful 9-5 frame of mind.

THE topic of conversation
Instagram. With an audience of 400 million, it’s no wonder brands are flocking to the medium. You’ll discover that every brand story can be shared in pictures. Are you ready to dive in? Read our free whitepaper “Why Your Business Should be Marketing on Instagram.”

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Blog Category: Weekly Recap

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