Weekly Recap – February 9, 2018

Ellyn Davidson 02/08/18 - 9:10 pm

Did your favorites make the list? Adweek’s top Super Bowl ads. As always, engagement is key. But many Super Bowl marketers forget about mobile. Again, let’s talk about engagement. This time on Instagram.


The 5 best ads of Super Bowl LII. All four Tide spots topped the list. Check out other hilarious spots from Amazon, the NFL and more.

Super Bowl marketers still struggle to think beyond the hashtag. Mobile means engagement. Kraft was on the right track, but most advertisers missed the mark.

How Leo Burnett uses Instagram to showcase its employees. A Day in the Life. For this agency, Instagram has served as a great recruiting tool and engagement opportunity among employees, alumni and others in the creative community.

Meanwhile, back at the RANCH

Gen We is earning allowance – and saving it too. Allowance is still a thing but it’s rarely a handout these days. Seventy percent of U.S. parents gave their kids an average weekly allowance in exchange for routine chores, like emptying the dishwasher and doing laundry.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.


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Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.