Weekly Recap – February 23, 2018

Ellyn Davidson 02/22/18 - 8:51 pm

Amazon enters the healthcare arena. What does this mean for healthcare providers and consumers? The Best Feb Ever. For NBCUniversal, that is. Another Amazon attack. Delivery services have a new competitor.

DETAILS, Please

Amazon, Berkshire and JP Morgan Chase might disrupt the healthcare industry. Amazon knows personalization better than any brand. Could this controversial move bring unprecedented personalization to healthcare?

NBC Sports makes $1.4 billion in 22 days thanks to the Super Bowl and Winter Olympics. A win-win situation. Here’s how NBC’s Super-Sized Ad Model helped the company avoid last year’s slow market and helped advertisers meet their key marketing objectives.

Amazon is set to take on FedEx and UPS. Shipping with Amazon. The service will start with third-party sellers on its site and then expand.

Meanwhile, back at the RANCH

Is your sender reputation keeping your emails out of inboxes? One in five commercial emails never make it to the inbox. Usually, this is due to a poor score given to you by email service providers. Don’t miss these tips for bumping your score.

Is being a tech native healthful or harmful? Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects…

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.