Weekly Recap – February 2, 2018

Ellyn Davidson 02/01/18 - 7:45 pm

Sunday is Super Bowl Day. Check out these sneak peaks of some highly anticipated spots. Chris Pratt does yoga. Wendy’s calls out McDonald’s for frozen beef, again. And Alexa loses her voice.


Michelob Ultra’s second Super Bowl spot features champion athletes and Chris Pratt. You might think beer and fitness are mutually exclusive. Michelob Ultra thinks you’re wrong.

Wendy’s Super Bowl ad burns McDonald’s. AKA the Frozen Arches. We’re all familiar with Wendy’s twitter beef, but Sunday’s spot marks the first time the brand has called out its competitors through TV advertising.

Here’s Amazon’s 90 second Super Bowl spot. Seeing stars. From Cardi B to Gordon Ramsey, Amazon’s ad is full of big names. And it’s sure to be a Sunday favorite.

Meanwhile, back at the RANCH

Healthcare Checkup – January 2018. Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to delivery trends and beyond, take a peek at our healthcare insights. And don’t miss the viral human trafficking video we created for Michigan State Police!

Giving Birth to New Ideas: Some tips for creative conception. Pretty much everyone who works in a creative field has gotten the question, “How do you come up with your ideas?” And a lot of times, our only answer is a shrug: “Beats me!” It’s true that the creative process varies from person to person, but it’s not as big of a mystery as some people think.


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