Weekly Recap – December 23, 2016

Ellyn Davidson 12/22/16 - 5:48 pm

Let’s talk Twitter. Last week, the social platform announced you can now broadcast live video without having to create a Periscope account. Think about all the branded opportunities for 2017? Video is even one of the top six digital trends for 2017, says Adweek. What else makes the list? Influencer marketing. Because 53 percent of women made purchases due to influencer posts. Let’s dive in.

DETAILS, please

Twitter unveils live video: Here’s what you need to know. How does this impact video marketing?

6 digital trends in 2017 that will redefine influence and interaction for marketers. What is in store for next year?  

53 percent of women made purchases due to influencer posts. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations.

Meanwhile back at the RANCH

A year in review: Facebook. Every year brings advancements and enhancements—and 2016 was no different.

Hospital system backs patient experience with refund policy. Patients increasingly want the same level of customer service at the hospital that they get at the Genius Bar, according to McKinsey & Company research.

THE Topic of conversation

Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.


Like what you see? Share the Brogan Recap.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.