Weekly Recap – August 4, 2017

Ellyn Davidson 08/03/17 - 3:48 pm

Wish you could create more followers? These influencers do, and Instagram is not having it. The social network still triumphs over Snapchat, which is still finding its groove to please advertisers. Can’t beat the heat? Stay cool with expert tips to dodge the summer slump. Or snoop on the competition to learn eight stats from brands that made waves this week.


How wannabe Instagram influencers use bots to appear popular. This cohort — whose following base typically falls in the 10,000 to 100,000 range — is most likely to turn to bots to inflate their authenticity. 

Snapchat’s ad biz has matured but is still a shiny new object for advertisers. Snapchat’s ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers

Avoid the summer slump: 3 tips from growth marketing experts. No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps.       

8 digital stats from last week that marketing players need to know. Check out the eight digital marketing stats this week that grabbed our attention.

Meanwhile, back at the RANCH

4 tips for tackling negative online patient reviews. What should a practice do when Negative Nancy spills her story online and threatens to damage your reputation? Here are a few tips.

A marketer’s guide to augmented reality [featuring the dancing hot dog]. There are hundreds of opportunities with this new technology, as there are with any idea. But how is AR marketable?

THE Topic of conversation

Communicating with Visuals – Visual communication. Did you know that 93 percent of communication is visual? Amplify your marketing and discover how your brand can communicate visually. Download our latest free guide, “Communicating with Visuals.


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