As sports fans will remember, 2015 marked the first-ever college football playoff. The Oregon Ducks and the Ohio State Buckeyes faced off on the field, but brands big and small faced off online—showin … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want … Read more

In the past, gourmet cuisine came with a kind of exclusivity; diners with taste buds refined enough to appreciate exotic ingredients, and elaborate preparations were few and far between. Now, foodie c … Read more

The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read more

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the v … Read more

Most people in the business define real time marketing as a status update or a tweet performed on-the-fly—written to tie a brand or a product into a current event. At Brogan & Partners, we define … Read more

What exactly is a rock star? Let’s break it down: A “rock” is something that offers support; is solid, secure, stable and strong. A “star” is something celebrated and brilliant; outstanding, effective … Read more

It’s official: Millennials have been universally dubbed “The Foodie Generation.”  The culture surrounding food is changing as today’s youth is placing more and more value on exciting, fresh, gour … Read more