Sorry, Not Sorry Nike’s Colin Kaepernick ad sparks consumer protests — and sales. Long known for its edgy ads, Nike upped the political ante by making Colin Kaepernick the face of its 30th Anniversary … Read more

Are you charged with marketing cosmetic surgery or telehealth? Looking for an inspirational patient experience video to wow any patient caregiver? Or one for National Rehabilitation Awareness Week tha … Read more

Look Who’s Saving Now Consumers bolster the U.S. economy by saving more. It may have taken a Great Recession, but Americans are saving like never before. Their prudent ways have lingered well into the … Read more

Imagine watching the Emmy’s red carpet and seeing a computer determine the best and worst dressed instead of your favorite fashion critic. Imagine waking up and using AI (instead of your best friend) … Read more

“When you pity people who are sick, you take away their power.” This from a wise-beyond-her-years cystic fibrosis patient, Claire Wineland, with her proclamation that we need to change the way we trea … Read more

Hopelessly Devoted to “Inbox Zero” Young, professional Millennials check their email more often than any other age group. For one-third of 25-34 year olds, the Sisyphean quest for “inbox zero” begins … Read more

You turn on your car radio, and an announcer is shouting that you can “Buy one, get one free!” And he’s not talking about sandals or smartphones. He’s talking about cosmetic surgery procedures — facel … Read more

Don’t Just Make Money, Brand. Make Me Proud. Shoppers are more loyal to purpose-driven brands. Recent research shows that many Americans have an affinity for purpose-driven brands. It goes deeper than … Read more

I was enjoying dinner with friends a couple years back when the hostess asked Alexa to play 80s music. There were only eight of us seated around the table and nobody was called Alexa. So I wasn’t surp … Read more

Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning mul … Read more