Healthcare Checkup - June 2018

Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people are dropping mobile e-shopping. Check up on this and more.


Nurses: vital in the hospital, invisible in the media. Gallop polls indicate nurses are the most trusted profession. So why are they so under-represented in the media?

Wellness festivals: It's what health junkies rave. Multi-day yoga, hiking, massages, and other well-being experiences beat out music festivals for the growing number of health junkies.


Gen We and the redefinition of creativity. When you hear the word, 'creativity', what do you think? Art, drama, music, creative writing? Gen We says there's much more.

Everything's mobile, so why are more shoppers using computers? Mobile e-purchasing dropped from 43% to 36% over the past 2 years and not just among Boomers and Matures. Learn why keeping cross-screen in the forefront is key to the consumer experience.


Answers to 3 frequently asked telehealth questions. Get ready-to-use Advisory Board slides on the latest telehealth trends for 2018.

3 affordable types of videos to boost your marketing. 85% of consumers say they'd like to see even more brand-centric videos. Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.


For more inspiration, read our Key takeaways from the Marketing & Physician Strategies Summit.


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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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