Healthcare Checkup - December 2018

Healthcare Checkup

Siri can help you say goodbye to E. coli and salmonella? Why aren't patients using your patient portal? You don't have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view the newest Cleveland Clinic empathy video – with an impactful twist.

VITAMIN B & P

Online patient portals: Why aren't patients using them? Patients who use portals become more engaged in their own health care and ask more questions of doctors and other providers. With 90% of health care organizations offering portal access to their patients, why are 63% ignoring them?

2019: The year smartphones scan for food poisoning? Siri, what movies are planning? Siri, did the Spartans win? Siri, will that food make me sick?

Marketing Supplements

What marketers can expect in 2019: Media consumption. As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019?

A school fundraiser parents are psyched to report? It's real. At this school, 25 bucks means you can say "I do not want to hit up friends, family and co-workers, so here is the money I would have spent on wrapping paper."

Industry Pulse

Cleveland Clinic: When caregivers become the patients. Another in their renowned empathy video series, this is one you can't miss. Starring caregivers who have faced with end-of-life care themselves, and the healing power of kindness.

6 healthcare leaders share their most innovative ideas. And they lean more toward "high touch" than "high tech".

Monthly dose

Looking to market to all generations but don't have the budget? Not a problem. There's one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

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