Healthcare Checkup - April 2018

Uber Health and Apple Health Records are easing the way for patients. While cryptocurrencies and Weight Watchers are making critics nervous. But no nerves for Zuckerberg, whose calm & cool reaped high crisis PR ratings.

VITAMIN B & P

Docs help patients keep appointments with Uber Health. One third of patients miss medical appointments because they don't have reliable transportation. Uber Health will carry that number down.

Should Weight Watchers market to teens? More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what's wrong with Weight Watchers marketing to teens?

MARKETING SUPPLEMENTS

Cryptocurrency: what marketers should know. Ad platforms are still wary of this disruptor, but some major brands are already using, and people are even purchasing property and homes with their Bitcoin or Ripple.

Productivity: The psychology and strategy behind getting more done. We all know the feeling: you get to the end of the day and realize you've accomplished about half of what you were planning to do. Or less. Don't put off understanding why.

INDUSTRY PULSE

5 reasons Facebook's Zuckerberg gets a crisis PR 'like'. Zuckerberg's preparation conjures up a lesson from the physician's Hippocratic oath: First, do no harm.

Apple Health Records launches out of beta with 39 health systems. If you're a patient of one of these 39 digital health innovators, you can now see your allergies, medications, conditions, medications, and lab results, right on your smart phone.

MONTHLY DOSE

Looking to market to all generations but don't have the budget? Not a problem. There's one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

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