The vibe was strategic, energizing and inspiring. Speakers spouted future-forward ideas, consumer insights and timely research. The result?  High level fuel to power successful strategies for our clie … Read more

Move over Facebook, Vimeo is now adding 360 degree video. But what constitutes a view? A share? A like? Adweek is breaking down what it means to truly measure ads. Us? We’re looking at HubSpot’s list … Read more

Debating which visual social platform is better for your brand? Let’s break it down filter-by-filter, post-by-post, percentage-by-percentage. Active users and audiences. To date, Snapchat has: 150 mil … Read more

How often do you tap into virtual assistance apps on you smartphone? According to a new study, 21 percent of consumers use them at least once a day, 26 percent use once a week and 23 percent use them … Read more

Shhh. What’s that? A muted ad? Pandora is slated to roll out muted video and responsive display ads this month and marketers aren’t the only ones excited. Users are too. In fact, three of four people … Read more

For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new … Read more

How do you feel about holiday shopping? Are you excited? Completely dreading it? Or just adding it to your to-do list. Here are three things marketers need to know about this year’s holiday shoppers. … Read more

Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send cur … Read more

Is it us or is it beginning to look a lot like the holidays already? Otherwise known as “Christmas Creep,” marketers are already debuting their holiday ads, deals and marketing campaigns for the seaso … Read more

Look who’s talking money now. Gen We is growing up and growing into bank accounts, credit cards and student loans. They’re approaching finances with eyes wide open, taking a decidedly sophisticated ap … Read more