Trends: Marketing to Women
Marketing to women that connects, example 15: Booking.com.
When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. … Read more
Marketing to women that connects, example 14: MasterCard.
The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores a … Read more
Marketing to moms and social media.
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation … Read more
Kmart’s newest target market: 12-year-old boys.
When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. wo … Read more
Abercrombie & Fitch markets to women with mean.
“Demographic.” “Target audience.” These are very useful terms of our trade. We all know that Anthropologie caters to bohemians, Lane Bryant celebrates the plus-sized, and Forever 21 is all about the y … Read more
Marketing to women that connects, example 13: Adidas.
A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, u … Read more
Marketing to women that connects, example 12: Kindle or Apple?
When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the tim … Read more
Dove remembers how to market to women.
In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “fl … Read more
Emotionally connecting to women through Pandora’s personalized radio platform.
Do the ads that play on Pandora while you listen to your favorite playlist pertain to products or brands you are likely to purchase? As advertisers, it’s our job to make sure our client’s ads are bein … Read more
Marketing to women by bashing men is a clueless strategy.
In my last blog I made mention of the “clueless husband” trope in TV ads. Upon closer examination I’ve noticed this cliché has become nearly an epidemic in television advertising to women. … Read more
