We all know the feeling: you get to the end of the day and realize you’ve accomplished about half of what you were planning to do. Or less. Maybe you procrastinated, or maybe you just couldn’t focus. … Read more

It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to … Read more

What do the Girl Scouts of the USA and North Face have in common? Both have teamed up for equal representation of women. Speaking of teams, are you team Dunkin’ Donuts or Starbucks? One of these brand … Read more

Bitcoin. Ethereum. Ripple. No, these aren’t random words. These are just three of the hundreds of cryptocurrencies circling the web. What is a cryptocurrency, you ask? And what do marketers really nee … Read more

Marketing and advertising have become increasingly automated over the past ten years, especially in the digital space. You can find any number of companies and software programs that will help you imp … Read more

Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more

Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have … Read more

A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more

Once known as a figment of the future, Augmented Reality (AR) is now one of the most promising digital technologies of the present. It’s made a splash in the entertainment, retail and education indust … Read more

Healthcare has increasingly become more accessible for patients in their own home. With services like telehealth and health portals, patients no longer have to sit in waiting rooms exposing themselves … Read more