Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers and mysterious rashes, among other ailments. And millions of patients self-diagnosing largely … Read article
Debating which visual social platform is better for your brand? Let’s break it down filter-by-filter, post-by-post, percentage-by-percentage. Active users and audiences. To date, Snapchat has: 150 million active users 100 million daily users Instagram has: 600 million registered users 400 … Read article
Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindness. We’re feeling it. Cheerful and … Read article
Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re … Read article
It’s the one night everybody channels their inner Don Draper. Like the fictional “Mad Men” creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memorability and relatability. We’d been waiting months for this very … Read article
If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffic over time (HubSpot) Blogs build traffic. B2B companies … Read article
Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about personal health. Instead of placing physical appearance as top … Read article
Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if they indulged a little too … Read article
Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance? Before we get carried away, let’s take a look at what’s happening. The WHO, the WHAT and the WHY. Just last … Read article
Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram stories anyone?) but it … Read article
For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist. Which … Read article
It is safe to say 2016 was rather a rough year. In fact, according to a CEB Iconoculture survey, it was deemed the worst year ever on social media by consumers. A level not seen since the Great Recession. This … Read article