Trends: Government
Helping government agencies make a positive difference in people’s lives.
Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natura … Read more
Helping our government clients educate the public to advance their understanding.
The government is not like other brands. It’s unique. Over decades of working with Brogan’s government clients, we’ve learned it takes certain expertise, experience and insights to craft messages to a … Read more
Government marketing that changes behaviors – and changes lives.
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavi … Read more
Creating marketing campaigns that extend government outreach.
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between govern … Read more
Celebrating 40 Years of Creative Advertising, #40: DNR: Wisdom of Trees.
The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division … Read more
Celebrating 40 Years of Creative Advertising, #36: OHSP: Find the Drunk Driver/Fallen Brothers
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a messa … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
COVID campaign aims to ease veteran stress
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read more
Weekly Recap – September 18, 2020
Tiktok Blocked Just when you finally learned how to Dougie, the US will ban all TikTok and WeChat app downloads from Sunday, per to a government order published today. The order, issued by the Commerc … Read more
Social Marketing Example #15: Michigan State Police – Look Again Human Trafficking
It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the M … Read more
