Trends: Government
Motion graphics vs. animation: What’s the difference?
At Brogan & Partners, creativity doesn’t stand still… and neither do we. Each year, our team takes turns leading presentations on trends, tools and techniques shaping the creative world. Art Direc … Read article
Helping government agencies make a positive difference in people’s lives.
Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natura … Read article
Helping our government clients educate the public to advance their understanding.
The government is not like other brands. It’s unique. Over decades of working with Brogan’s government clients, we’ve learned it takes certain expertise, experience and insights to craft messages to a … Read article
Government marketing that changes behaviors – and changes lives.
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavi … Read article
Creating marketing campaigns that extend government outreach.
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between govern … Read article
Celebrating 40 Years of Creative Advertising, #40: DNR: Wisdom of Trees.
The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division … Read article
Celebrating 40 Years of Creative Advertising, #36: OHSP: Find the Drunk Driver/Fallen Brothers
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a messa … Read article
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read article
COVID campaign aims to ease veteran stress
Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read article
Social Marketing Example #15: Michigan State Police – Look Again Human Trafficking
It’s hidden in plain sight. In your community, or the next. If you saw it happening right before your eyes, would you know? To bring awareness to the incomprehensible human trafficking epidemic, the M … Read article






















