Trends: Consumer Insights

Property and casualty insurance is complicated, serious and pricey. It’s also intangible. Policies don’t instantly make life easier, prettier or more comfortable. But insurance is critical for anyone … Read article

Everybody in advertising has heard this one: “Can you make a video about our product? And by the way, we want it to go viral!” Alas, the surest way to fail at making a viral video is to try to make a … Read article

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of bea … Read article

Our second Brogan talks to women survey went out last month and we asked our female respondents about the health insurance marketplace.  With the deadline to sign up for health insurance being Ma … Read article

Remember the Enjoli Woman? She was the every-woman of the 80s. She could bring home the bacon, fry it up a pan, and never let you forget you’re a man. She could work ‘til 5 o’clock, come home and read … Read article

It’s never easy to stand out at a major sporting event, let alone the Olympics. This year in Sochi with 98 events in 15 different sports the Winter Games are bigger than they’ve ever been. A recent re … Read article

We launched our first Brogan talks to women survey last month and were intrigued by the answer that the majority of our female respondents noted in the question “Do you feel advertisers understand wom … Read article

Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creati … Read article

You waited in mile-long lines on Black Friday, got bombarded with retailer’s e-mails on Cyber Monday, and by now you may be thinking, is this really what the holiday season is all about? While I appre … Read article

GoldieBlox Girls Music Video Changes our Opinion on Girl Gifts  If you grew up in the 80’s, then you are familiar with the Beastie Boys song, “Girls.” Back in the day, you could hear me and my gi … Read article