Trends: Branding
Celebrating 40 Years of Creative Advertising, #40: DNR: Wisdom of Trees.
The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division … Read more
Celebrating 40 years of creative advertising, #39: MSGCU: Financial Champion.
Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consum … Read more
Celebrating 40 years of creative advertising, #38: Michigan Hospitality Foundation
Michigan’s hospitality industry is booming. Thanks to our state’s natural beauty, outdoor adventure, resorts, tourism, sports, arts, and entertainment, there are new and exciting opportunities for tee … Read more
Celebrating 40 years of creative advertising, #37: HAP
We’ve worked on the HAP brand a few times in our agency’s long history. And as Michiganders, many of us had lived with it as well as our health plan. So when we worked on a new brand campaign for them … Read more
Celebrating 40 Years of Creative Advertising, #36: OHSP: Find the Drunk Driver/Fallen Brothers
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a messa … Read more
Celebrating 40 years of creative advertising, #35: Henry Ford Health System.
When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend i … Read more
Celebrating 40 years of creative advertising, #34: Consumers Energy
Consumers Energy invests a lot of energy (and money) into making the lives of Michiganders better. They partnered with Brogan to promote their STEM (Science, Technology, Engineering and Math) educatio … Read more
Celebrating 40 years of creative advertising: #33 Frankenmuth Insurance – Frank Conversation
What started in a small town with the idea of neighbor helping neighbor has grown into a nationally known and super-regional carrier today. For over 150 years, Frankenmuth Insurance has prioritized th … Read more
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
