Trends: Branding
Helping government agencies make a positive difference in people’s lives.
Our mission at Brogan and Partners is to make a positive difference in people’s lives. Which is why working with government agencies that protect and improve the quality of life for others is a natura … Read more
Helping our government clients educate the public to advance their understanding.
The government is not like other brands. It’s unique. Over decades of working with Brogan’s government clients, we’ve learned it takes certain expertise, experience and insights to craft messages to a … Read more
Government marketing that changes behaviors – and changes lives.
In most of our work for government agencies, our goal is to promote people’s health and safety. And sometimes that means convincing them to adopt new behaviors — or abandon old ones. Motivating behavi … Read more
Creating marketing campaigns that extend government outreach.
At Brogan, we have been partnering with government clients for over 40 years. So we have become experts at creating strategic marketing campaigns to increase outreach and bridge the gap between govern … Read more
Celebrating 40 Years of Creative Advertising, #40: DNR: Wisdom of Trees.
The Forestry Division of the Michigan Department of Natural Resources (DNR) wanted to raise awareness of all the good that trees do for humans in Michigan … and all the good that the Forestry Division … Read more
Celebrating 40 years of creative advertising, #39: MSGCU: Financial Champion.
Because bank products can be so similar across the industry, many financial advertising campaigns fall back on promoting “friendly and helpful service”— even when this claim is not borne out by consum … Read more
Celebrating 40 years of creative advertising, #38: Michigan Hospitality Foundation
Michigan’s hospitality industry is booming. Thanks to our state’s natural beauty, outdoor adventure, resorts, tourism, sports, arts, and entertainment, there are new and exciting opportunities for tee … Read more
Celebrating 40 years of creative advertising, #37: HAP
We’ve worked on the HAP brand a few times in our agency’s long history. And as Michiganders, many of us had lived with it as well as our health plan. So when we worked on a new brand campaign for them … Read more
Celebrating 40 Years of Creative Advertising, #36: OHSP: Find the Drunk Driver/Fallen Brothers
Since 2016, Brogan & Partners has been helping the Michigan Office of Highway Safety Planning (OHSP) communicate safety messages to Michigan drivers. And often we’re tasked with delivering a messa … Read more
Celebrating 40 years of creative advertising, #35: Henry Ford Health System.
When we became the agency of record for Henry Ford Health System, they had just launched their new brand, “All for you,” the year before. Our challenge was to continue to refine the brand and extend i … Read more
