Ditching doctors and relying on Facebook. Millennials are skipping out of traditional practices and turning to social media to diagnose and treat their illness. Out with the old and in with the new. Billie earns r e s p e c t with its new campaign that dares to show that natural women have body hair (gasp!). How brands can appreciate all cultures and avoid cultural appropriation.
DETAILS, Please
Can social media have a positive impact on global healthcare? While Millennials are highly focused on healthy living, 93 percent of them aren’t scheduling appointments with doctors for preventative healthcare. Instead, they are making use of urgent care when they become ill.
Start a new (good) habit, kill an old (bad) one. Habits – actions performed with little conscious thought and often unwittingly triggered by external cues – are powerful influences on behavior and can be our greatest allies for positive change. But because they are so difficult to break, habits are also frequent saboteurs of personal progress.
Razor company earns praise for showing women with body hair. Razor company, Billie, is showing women with body hair as part of their Project Body Hair campaign – and people on social media are loving it. The brand claims they are the first women’s razor company to show women’s body hair in an ad for “more than 100 years.””
Meanwhile, back at the RANCH
When cultural appreciation becomes cultural appropriation. By its simplest definition, cultural appropriation is using pieces of other cultures without having or showing a respect or understanding for that culture. There are many ways in which popular culture and advertisers can avoid this mistake.
THE Topic of conversation
Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”
SHARING is CARING
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