Did your favorites make the list? Adweek’s top Super Bowl ads. As always, engagement is key. But many Super Bowl marketers forget about mobile. Again, let’s talk about engagement. This time on Instagram.
DETAILS, Please
The 5 best ads of Super Bowl LII. All four Tide spots topped the list. Check out other hilarious spots from Amazon, the NFL and more.
Super Bowl marketers still struggle to think beyond the hashtag. Mobile means engagement. Kraft was on the right track, but most advertisers missed the mark.
How Leo Burnett uses Instagram to showcase its employees. A Day in the Life. For this agency, Instagram has served as a great recruiting tool and engagement opportunity among employees, alumni and others in the creative community.
Meanwhile, back at the RANCH
Gen We is earning allowance – and saving it too. Allowance is still a thing but it’s rarely a handout these days. Seventy percent of U.S. parents gave their kids an average weekly allowance in exchange for routine chores, like emptying the dishwasher and doing laundry.
THE Topic of conversation
Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper “Why your business should be marketing on Instagram.”
SHARING is CARING
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