Weekly Recap - September 8, 2017

Got data? Here’s how LinkedIn has become THE place for business-to-business digital marketing. Gens X, Y and Z all agree on this. Check out these stats from Influenster to see how women of all ages feel about branded content. Don’t mess with Texas. Matthew McConaughey uses the classic tagline to bring attention to hurricane relief. Price cuts aren’t always enough. Here’s how brands are attempting to build loyalty and compete with Amazon.

DETAILS, Please

Here’s how LinkedIn changed to become a hot social network. It’s not just somewhere to put your digital resume. Over the last two years, LinkedIn has evolved to become an essential marketing tool for reaching an executive audience.

How and where women prefer interacting with branded content. No surprise here - women of all ages tend to dislike branded content that is political. They prefer authenticity and entertainment.

The Ad Council and Matthew McConaughey join Hurricane Harvey relief efforts. The storm may be over, but the clean-up has only just begun. Here’s how the ad industry made a formal effort to aid hurricane victims.

Amazon cuts Whole Foods prices by as much as 43 percent. On its first day owning the grocery chain, Amazon marked down many items and suggested there’s more to come. To survive, other brands need to create human connection and build loyalty.

Meanwhile, back at the RANCH

Why longer sales cycles make for happier consumers.  Impulsive buyers may seem like a marketer’s dream. Theirs is more of a buyer’s jaunt than a journey. But as tempting as carpe diem consumers may be, they come with a lot more buyer’s remorse, according to CEB Iconoculture research.

THE Topic of conversation

Authenticity - Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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