Healthcare Checkup - April 2017

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence be a factor? Here’s the scoop.

VITAMIN B&P.

Self-care and what it means for healthcare marketers. You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine.

MARKETING SUPPLEMENTS.

Facebook and Google are losing the war against ad-blockers. Internet users worldwide had installed ad-blocking software on 616 million mobile devices and desktops by the end of 2016, a 25 percent increase from 2015 (491).

Social media users are scaling back: What this means for your brand. Today, consumers are becoming increasingly aware of and careful about their own and other’s social presence.

INDUSTRY PULSE.

What is your brand doing to promote community health? Did you know 95 percent of consumers say doctors are the most trusted sources for health and wellness information? See what else tops their list.

Next generation of community health. Hospitals and health systems across the country are focusing on community health and creating new ways to improve the physical, emotional, mental and spiritual well-being of all people in our communities.

Infographic: Patient preferences for online healthcare searches. Patients seek trustworthy information, but on their own terms.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

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