Trends: Branding
Celebrating 40 years of creative advertising.
In 1984, Marcie Brogan, along with her creative partner, Anna Kabot, left Doner Advertising to produce their best creative idea to date: a new kind of ad agency. One that was not only owned by women, … Read more
Our Creative Team’s favorite ads from this weekend’s game.
Because we couldn’t root for our home team in this weekend’s game, many of us found ourselves rooting for great content: ads that made us laugh, featured cultural icons or caused a buzz online. So I a … Read more
Should brands bail on X, formerly Twitter?
Twitter, the social media platform that revolutionized the way people communicate, has been on brands’ minds since its inception in 2006. Originally a safe, reputable source of information, buzzing wi … Read more
Sonic logos: The evolution of the advertising jingle.
When I was a very small child, Gold Medal Flour had a catchy earworm of a jingle in their advertising that I could perform by heart to amused family members. Today, MANY decades later, I can still rem … Read more
Why cybersecurity is critical in building brand trust.
Did you know? On average, 30,000 websites are hacked daily. It’s never been more important for brands to increase their security to protect themselves, their customers, their reputations and trust. As … Read more
Extreme weather in the forecast? Here’s what brands can do.
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more
The importance of social media etiquette for businesses.
Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always im … Read more
How to build consumer trust as confidence in brands declines.
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more
Decreasing margins and budgets: What’s a hospital marketing director to do?
The handwriting is on the wall. With hospital margins in the red thus far in 2022, hospital marketing budgets are bound to be affected. Citing decreased volume and revenue alongside widespread labor s … Read more
How brands are showing solidarity with Ukraine
On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read more