Weekly Recap - September 15, 2017

Girl power! How a small statue rocked the advertising world. Not just Millennials. One-third of the U.S. population cares about company reputation. One-click ordering is the answer. Quick and painless checkouts could mean billions for retailers. Want to get the most out of your video campaigns? Contextual targeting may help improve your reach.

DETAILS, Please

Fearless Girl stole the world’s heart and brought this company millions in free marketing. The iconic girl standing opposite to Wall Street’s Charging Bull created a social media storm, but the marketing campaign had a deeper purpose. Don’t miss these insights from the campaign’s creators.

‘Corpsumers’ care as much about a brand’s values as its products. Millennials, high-earners, and parents seem to agree. Check out these stats from MWWPR to see how ethics affect consumer  buying decisions.

How the end of Amazon’s ‘1-Click’ patent will change web-wide checkouts. Before Prime, the simplicity of checking out was a huge component of Amazon loyalty. Now, retailers all over the web may start implementing simplified purchasing.

When it comes to marketing on YouTube, context is key. Consumers seeking out and watching certain content provides distinct signals about what they may be interested in buying. Here’s how to use those signals to reach the "unknown" demographic.

Meanwhile, back at the RANCH

Skinny websites, snackable content and more from Digital Summit Detroit. Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few highlights we just had to share. 

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

SHARING is CARING

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Healthcare Checkup - September 2017

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of website demise.

VITAMIN B&P.

6 healthcare social media insights, with tips. Are you working in the world of healthcare social media? Here’s the perfect prescription for your digital properties. Just scan these six insights.  

5 doc training tips on patient-centered care. Did you know doctors wait an average of only 18 seconds before interrupting patients? Learn tips on understanding their mindset, physician empathy training and more to improve patient experience.

MARKETING SUPPLEMENTS.

Why the worst disasters can bring out the best in brands. While SE Texas begins its long recovery from hurricane devastation, one furniture store has transformed two of its locations into temporary housing for victims. Brands big and small can excel in a crisis, adding depth to consumer relationships.

Ad Block isn’t as scary as you think. Truth is, it’s manageable and even beneficial for marketers and consumers alike.

8 signs your website is past its prime. Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Take a hard look at your site for telltale signs of aging.

INDUSTRY PULSE.

Hurricane Harvey and how you can help. Special message from AHA President & CEO Rick Pollack on the around-the-clock response of hospitals and health systems.

5 ways virtual doctors can help during a natural disaster. Harvey puts the importance of telemedicine in a whole new light. See it from the eyes of this Houston virtual medical physician determined to help the stranded.

Less than 1 in 10 healthcare organizations treat consumer expectation as a “high priority.” New Kaufman Hall study points to five key insights around healthcare consumer-based strategies.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.

5 doc training tips on patient-centered care.

5 doc training tips on patient-centered care.

In the world of healthcare marketing, we all know that doctors are an important part of the market mix. But while your Patient Experience Department is all abuzz about patient-centered care and improved patient experience, are your doctors on board with that? Here are some quick tips on preparing your doctors for a patient-centered mindset.

Understand their mindset.

Doctors can be a tough audience, so first it’s vital to understand where they’re coming from. Throughout the ten to twelve years of schooling it takes to become an MD or DO, many med students are told the same thing: make a decision, it’s all on you. They are trained to be the sole decider in actual life-or-death situations, and they often block their emotions in order to get the job done. This mentality creates doctors that are confident leaders, but not always team players. Thankfully, there are now programs that are can be of immense help.

Promote empathy training.

On average, doctors wait just 18 seconds before interrupting patients’ narratives of their symptoms. Another study discovered that in over 60 percent of cases, patients misunderstood directions after a visit to their doctor’s office. Empathy training is a golden opportunity to improve doctor-patient relationships and patient ratings. While sympathy is defined as feeling sorry for someone, empathy is the ability to stand in someone else’s shoes and understand them.

Geritalk, designed specifically for physicians who care for older adults with life-limiting illness, and Oncotalk, designed to help oncologists tackle difficult conversations, are two such breakthrough programs. As one physician explains, “Oncologists don’t truly lack empathy. What physicians may lack are skills that impart the true empathy they have-skills that can be learned and practiced…”

This knowledge is beginning to become embedded in a doctor’s training. As of 2015, the Medical College Admission Test (MCAT) contains questions on human behavior and psychology. Empathy courses are beginning to be offered in medical school and patient satisfaction scores are now being used to calculate Medicare reimbursement. This boost in empathy is shown to boost patient reviews, gain patient trust, decrease physician burnout and lower the rist of malpractice.

Know the power of listening.

While a cardiologist knows a myriad of information on heart disease, it’s impossible to recap all that information to her patients in one checkup.

Perhaps a patient is at risk for heart disease, like hypertension or a stroke. That’s scary stuff. And patients may not even be able to process medical information if they’re thinking about their own safety, or how this would affect their family. The patient doesn’t need to listen better, the doctor does. Part of modern training includes allowing the patient to speak for at least two minutes, uninterrupted.

Redefine the doctor-patient relationship.

The Council of Accountable Physician Practices (CAPP) did a study that found that out of 22 healthcare delivery attributes, at the top of the list for both patients and doctors was the doctor-patient relationship. These were closely followed by evidence-based medicine and care coordination. What does the doctor-patient relationship look like? Patients want doctors that care about them.

Henry Ford’s All For You branding does just that— create a mentality that healthcare is all for the individual patient. Rather than featuring doctors and high tech equipment, content is focused on everyday patient stories, based upon the uniqueness of each person.

Be respectful.

Both marketers and doctors have done extensive research in their field. It’s important to respect each other’s thoughts and preferences. What doesn’t violate HIPAA may violate copright law, Marketing 101, or vice versa. Remember not only to listen to patients, but to each other. This level-headedness and empathy for each other will result in the best marketing outcome.

We don’t skip a beat. For more on healthcare, subscribe to the Brogan Healthcare Checkup.

Lyft + Taco Bell: A boozy love story.

Lyft + Taco Bell: A boozy love story.

What do Lyft and Taco Bell have in common? Late-night customers.

The ride-hailing company and fast food chain put passenger and diner together after months of informal research.  Introducing “Taco Mode,” an in -app option for Lyft passengers.

"We realized that for every person who has asked their Lyft driver to make a pit stop at Taco Bell — and we've seen many—there are likely those who weren't sure if this was possible," Taco Bell CMO Marisa Thalberg said in a statement. Late-night eaters are a key audience for the chain.

When Lyft passengers select Taco Mode a pit stop to Taco Bell is added on the way home. Taco Mode also features a custom in-car menu, free Doritos Locos tacos, and a taco-themed car.

While tipsy consumers may celebrate, Lyft drivers are less enthused. Typically, Lyft drivers are paid by the mile not by the watch. That means they aren’t getting paid when lingering in the drive-thru lane.

"That Lyft might go ahead and do this—encourage riders to do something most drivers dislike doing—without offering drivers an incentive or otherwise communicating to us what the plan is pretty bold," one Lyft driver told Business Insider." This is Uber type behavior, and I don't think even Uber does stuff like this anymore.”

Still, Taco Mode is on track to expand services across the U.S. in 2018—but it will be completely optional for drivers (GrubStreet.com, 26 July 2017).

If you like food trends, check out “The Foodie Generation: Millennials force the food industry to face the facts.”

Weekly Recap - August 18, 2017

The FOMO is real. Your vacation photos on Instagram could be influencing others’ booking decisions. It’s not easy to stand out in someone’s inbox. Use these tips to grab your consumers’ attention. Black is the new black. Black packaging is no longer reserved solely for luxury items. Do you consider your pet to be part of your family? Millennials want customization, convenience, and quality for their fur-babies.

DETAILS, Please

These are the images travelers share most on social media. Olapic’s data highlights what factors motivate travelers to create content on behalf of a brand.

29 e-mail subject lines that increase open and response rates. Not sure what to put in your e-mail subject line? The best subject lines are creative, interest-provoking, and informative.    

Why more packaging should be black, and why it’s so easy to get it wrong. If used carefully, black packaging can help products stand out from the competition.

44 percent of Millennials see their pets as starter children, and that’s a big opportunity for brands. Marketers believe the perception of pets has changed with this generation, and they can capitalize on that animals-as-kids perspective.

Meanwhile, back at the RANCH

Marketing vasectomies with bros and beer. Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. But marketing may change that.

Sex may be memorable but does it sell? Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. What does this mean for brands?

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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Marketing vasectomies with bros and beer.

Marketing vasectomies with bros and beer

Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S.

In fact, female sterilization is twice as popular as vasectomies for couples in the U.S., according to a United Nations report published at brookings.edu. To put it another way, if the U.S. vasectomy rates were the same as Canada’s, there would be about four million more couples opting for vasectomy over female sterilization.

Culture likely plays a big role in the disparity. Fertility and masculinity have a long and complicated relationship. Healthcare coverage is also involved. And then there’s the matter of responsibility.

But things are starting to change, thanks to marketing.

Physicians are repackaging the procedure as a guy’s adventure—a brosectomy—complete with leather sofas, big screen TVs, Wi-Fi and top-shelf liquor. At Obsidian Men’s Health near Washington, D.C., urologists promise “… the best vasectomy experience available. Your time, dignity and privacy are paramount to us, and our Vasectomy Center offers impeccable medical care coupled with amenities usually found only at first-class resorts.”

For a premium, some clinics will even pamper patients before the snip. This rebranding has given the entire operation a sort of "spa day" feel. Some are even banding together in group outings or timing their procedures together. An Indiana clinic broadcasted radio advertisements suggesting planning vasectomies to coincide with March Madness, so that they can convalesce together over basketball and adult snacks.

“Friends who snip together "[take] fewer pain pills, [feel] better faster and [return] to work earlier than the average, go-it-alone-out-on-the-plank, tube-tied patient," said Dr. Paul Turek in a Wall Street Journal article (It’s a Vasectomy Party! Snips, Chips and Dips with Your Closest Friends,” July 23, 2017).

Interested in healthcare marketing trends? Sign up for the Brogan Healthcare Checkup.

Sex may be memorable but does it sell?

Sex may be memorable but does it sell?

Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand.

This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studies published over three decades, measuring consumer recall among men and women.

"We found that people remember ads with sexual appeals more than those without, but that effect doesn't extend to the brands or products that are featured in the ads," said University of Illinois advertising professor John Wirtz, the lead author of the research. “… Certainly the evidence indicates that the carryover effect to liking the ads doesn't influence whether they're going to make a purchase.”

Ads in the study featured models partially or fully nude, touching suggestively or seemingly anticipating a sexual encounter. Other ads used sexual innuendoes or embeds, which are partially hidden words or pictures that communicate a sexual message.

Not surprisingly, the study found that men and women react differently to sexy ads. Men, on average, like ads with sexual appeals. Women, not so much. For the latter, promiscuity in advertising was met with outright negativity.

The fear of alienating an entire gender may be prompting some brands to reconsider their advertising strategy. Remember when Carl’s Jr. hired Paris Hilton to bite down into a messy burger after handwashing a car in a bathing suit? The fast food chain followed up the 2005 campaign with similar model burger capades for more than a decade. Carl’s is now leading with product, cheekily dismissing the sexy burger bit as the story of an heir gone wild. 

Of course there’s a place for sex in advertising. 

Advertising is about meeting consumer needs and wants. (Consumer: I’m hungry and I don’t have a lot of time. I’ll grab a burger on the road.)

Stray outside your wheelhouse and you may generate some buzz. (Paris Hilton is eating a burger is sexy. I need to share this. …) But if it fails to meet that sweet spot where your brand and product should meet, your clever advertising will unlikely produce sales. (Oh, look! McDonald’s. …)

Sex is most appropriately used when your brand is naturally linked to desire and allure of the romantic variety. If your brand can honestly stake a claim in that arena, then apply sex judiciously. Think jewelry, fragrance, apparel, luxury. But show some restraint. Here are a few guidelines to keep in mind.

Don’t use sex for sex’s sake.

In addition to Carl’s Jr., other notable brand offenders include GoDaddy, Hardee’s and Mr. Clean. (A man of few words, but many muscles?  What does that have to do with my messy house?)

Don’t be afraid to use humor.

Humans are hard-wired to react to sex. The limbic system of the brain is in charge of fight, flight, feeding, fear, freezing-up and fornication (“Your Lizard Brain,” Psychology Today, April 22, 2014). Sex gets attention. It can break through, which is why it’s often used in advertising. But it can be off-putting when a brand shows a lot of skin just to get attention. (Skin! Skin! Skin!) There needs to be a point or at least a payoff.

That’s why the Terry Crews and Isaiah Mustafa Old Spice commercials were so effective. They were overtly sexual and hilariously self-deprecating. They take liberties with the connection between scent and attraction to comical heights. It works because the strategy is grounded in consumer wants and brand truth.

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4 tips for tackling negative online patient reviews.

4 tips for tackling negative online patient reviews.

We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things right. We all know someone who questioned that doctor (you know, the one with the freezing hands) for disagreeing with a Google diagnosis and Google is always right, right?

It’s experiences like these that cause patients to take their anger out on their healthcare provider through online reviews. As of March 31, 2017, Yelp has had over 127 million reviews with 6 percent of those (about 762,000) being health-related reviews. An apparently, they’re well read.

According to Healthgrades and the Health Management Academy research 60 percent of Americans are reading online reviews about physicians. Millennials (75 percent), parents (71 percent) and highly-educated consumers (73 percent) are even more likely to consult online reviews.

If you haven’t yet, search one of your practices or practitioners on either Yelp or Google. If nothing comes up, lucky you! You can get ahead of the pack by establishing your own Yelp page for your practice. If something does come up, maybe it’s great, but sometimes… ouch.

So what should a practice do when Negative Nancy spills her story online and threatens to damage your reputation? Here are a few tips:

  1. Take them seriously. If you have multiple patients all saying the same thing, do something about it. For example, if you encounter multiple negative reviews about the front desk representative along the lines of “Jan at the front desk was rude, inconsiderate, and ignored me for 10 minutes as I stood there waiting to sign-in,” have a conversation with Jan. Re-train her to have better customer service skills. Create a new check-in process that doesn’t involve relying on one person. Your reviews are telling you where problematic areas may be, so look at them as an opportunity to improve.
     
  2. Don’t let one Negative Nancy ruin your day. Let’s say you have a high rating on Yelp/Google and lots of positive reviews. According to Yelp 17 percent of consumers pay attention to the quantity of positive reviews you have versus the amount of negative commentary. If one Negative Nancy posts a poor review, message that person privately and apologize – even if it wasn’t your fault. Choosing to apologize to the dissatisfied patient and letting her know she has been heard and acknowledged might just solve your problem. She might even give you a second chance.
     
  3. Respond when appropriate. Online reviewers just want to be heard. If Positive Polly is showing you lots of love, thank her. It can only make her image of you more positive which might influence other users. Approximately 90 percent of users on Yelp say positive reviews are their main deciding factor to influence their buying decisions, or in this case, choosing your practice. If a Negative Nancy is referencing a time of day where you know your practice was super busy and short-staffed, apologize and explain how hard your employees were working to see everyone as efficiently as possible while providing the most compassionate care. If a positive or negative review clearly states the patient’s name either in their actual review or in their profile display name, respond privately. Responding publicly may violate HIPPA and no one wants that, or to be safe, consult a legal advisor to help you determine the most appropriate response.
     
  4. Be proactive. Today’s healthcare consumers are shouldering much more of the costs associated with their care. Copays and high premiums have a way of making long waits and lack of urgency all the more excruciating. Take stock of your office operations with an eye on the patient experience. Are they being nurtured and cared for at the same level that you would demand for your own family? Work with your team to map out an efficient and thorough patient journey. Good reviews will certainly follow.

For more on managing user generated content, see Critical resource or just critical? Tips for docs to deal with Yelp’s fortified UGC.

Weekly Recap - July 28, 2017

Amazon now has its own social network. Because more channels means more sales. See what we did there with that conjunction? Psychologists say “because” can be a powerful word in marketing. Learn how to wield it well and other tips to get into the minds of consumers.  Experts have different views, but when is the ideal time to post on social? Nestlé shares the secret ingredients to innovating your business from the inside out. Break me off a piece of that Kit Kat bar.

DETAILS, Please

Amazon’s new Spark social feed wants to be ‘Instagram for products.’ New offering from the e-commerce giant is a pragmatic and creative move.

Build more links with these 4 psychology insights. Outreach can be grueling work, and it takes an understanding of how people work in order to find any kind of long-term success by putting it to use.

The best time to post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google + [Infographic]. It isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

The 3 ingredients that helped Nestlé infuse innovation into its corporate culture. Nestlé this past weekend celebrated the first anniversary of its global innovation platform Henri@Nestlé, but in truth, it was more of a transmogrification six years in the making.

Meanwhile, back at the RANCH

Women have money to invest. So, what’s stopping them? When it comes to stocks, mutual funds and life insurance, women are far less likely than men to invest. Some estimates suggest the opportunity presented by female investors is at $5.4 trillion.

5 things your hospital should be doing online. Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? 

THE Topic of conversation

Instagram - Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper "Why your business should be marketing on Instagram."

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5 tips to boost video performance.

5 tips to boost video performance.

You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the place. And for good reason: consumers are more likely to share a video than a blog. Yet it isn’t good enough just to have content, it has to be good. Bad content can do more damage than no content at all. Here are five tips to get clicks and make your video content shine.

  1. Be brief throughout.

    Two to three minutes should be plenty. Know that brevity goes beyond the total length. While the video itself should be short, internal facts and sections should also be brief. No one needs a minute, or even 30 seconds of a talking head. Keep short cuts of relevant information, and switch up your info with cuts of B roll or go on to the next fact. Lingering will only lose viewers.

  2. Tell, don’t sell.

    Your audience knows when they’re being pitched to. For example, a video on healthcare shouldn’t boast about how great your hospital is. It’s one-sided communication and may appear conceited. Instead, tell consumers what they want to know. Explaining medical procedures in a unique, simplified manner will help avoid selling yourself too hard. And with healthcare, there’s a lot to explain. Quickies on different procedures, choosing a doctor or purchasing insurance will do better. When patients have questions, video presents a great opportunity to deliver the answers first hand. Remember to not just feature yourself, but your audience. A recent study suggests that consumers value a patient-centered approach to healthcare. This can be done through featuring patient interviews and showing the doctor-patient relationship. Your audience will be able to see themselves through the screen.

  3. Keep style simple.

    The style of your video should not only reflect the content, but your audience. Think about why your audience wants to view the content. Is it out of necessity, research, entertainment, or just curiosity? Your style should reflect the answer. Generally speaking, a simple and straightforward style will strike viewers who don’t want to be overwhelmed. Like any form of communication, videos that connect on a personal level are typically winners.

  4. Know when to use live action vs. animation.

    Animation and live action are two different animals in the video world. For live action, quality sound and lighting keeps things professional. It’s also great to focus on the people in your video. For entertainment purposes, AdWeek suggests modeling your video after a film or documentary.

    On the flipside, there’s the possibility of animation. We have the unconscious connection in our minds that drawn ad equals simple. Animation also gives you more power over your style, tone and transitions. This American Heart Association video illustrates the beauty of a simplified message via well-conceived, effective animation.

    So how do you know what’s best for your video? If your ad features talking, show the person. But if your focus is statistics or directions, animation may be best.

  5. Have accurate representation.

    Both Millennials and Boomers want to see themselves as equal members of society. Boomers don’t want to be isolated as the old, wrinkled people on TV. In fact, the Pew Research Center reported that 64 percent of them are on a social media site. In your videos, make sure you don’t single them out. Show Boomers as a part of society, blended among a variety of age groups who are tech savvy and able to function online.

    Millennials enjoy ads from real people. This may not be an expert, but someone who is genuine to the audience. Going back to healthcare, instead of doctors talking about how great a procedure is, consumers will want to hear from patients. Show them a face they will relate to.

Wanna know more about web content? Check out more Brogan blogs on what you need to know about voice activated search and SEO and the pros and cons of snapchat.

 

How to market to young Millennials.

We’ve heard the stereotypes of young Millennials. But is there any truth to them?

According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in their attempt to live for the moment. And when it comes to adulthood, they’re definitely not delayed.

In fact, values around the idea of letting loose, like freedom and fun, have actually lost ground with this group. Meanwhile, values like learning, responsibility and purpose have gained traction.

Who are young Millennials?

This generation is classified as people between the ages of 20 to 28.

What’s on their mind?

Believe it or not, young Millennials are thinking more about their money than the rest of the U.S. population. They’re determined to be thoughtful and strategic with their salaries, which is likely a need that stems from their overall anxieties.

Professional issues (everything from employment to retirement) keep this chronically-stressed cohort awake at night. Pressures like debt and instability caused 72 percent of them to say they’re always concerned about having enough money. And today, three quarters of this population say they would rather save it than spend it. But it’s not just talk… they’re putting thoughts into action. One in five are putting more than half of their income directly into savings.

What’s their mood?

Compared to older generations, a greater number of younger Millennials are dealing with negative moods in their daily decision-making. Of course, economic hardship and the fight for a stable future affect all consumers, but according to CEB Iconoculture, this group is the most worried. In fact, close to one third of this generation regularly experiences feelings of nervousness, guilt and fear.

How can brands connect?

When a brand can recognize who a young Millennial really is, and then support them in their unique life stage, they’ll win. Content that’s realistic and aspirational, rather than condescending, will always be more well received.

Try these three tips to market to young Millennials:

  1. Acknowledge they are growing up.

    This group coined the term “adulting.” And they’re proud of it. Whenever possible, your brand’s messaging should reward it. Consider Heineken’s “Moderate Drinkers Wanted.” It puts a spotlight on young adults who don’t overdo it.

     

  2. Empathize through non-judgmental humor.

    Life is tough, especially when you’re young. Putting your brand in a position to empathize with their reality can provide an emotional refuge. Translation? Laugh with them, not at them. For example, the American Express campaign, “Everyday Congrats,” pokes fun at overcoming real-life challenges, while still being respectful of the growing-up process.  

     

  3. Develop products and services that encourage and assist.

    The best way to show you understand this audience? Try creating something that makes this chapter of their life easier. Apps or websites that can help people live a more productive life will make you a more favorable brand. Streaks, for example, branded their app as “the to-do list that helps you form good habits.” It’s gained popularity, thanks to the encouragement it offers.

    Choose up to six tasks you want to turn into daily habits.

Want more information about marketing to Millennials? Subscribe to our Brogan Weekly Recap.

Blog Category: 

Weekly Recap - June 9, 2017

Can you blog with the big dogs? Is your content cutting it? Maybe your headlines are holding you back. Or your CTA is b-a-d. HubSpot has some ideas. Video! That’s what we thought. If you’re thinking of taking your social pages there, pro tips are a good place to start. Competitors creeping on your prospects with paid search? Learn how to stand your ground. Like Facebook.

DETAILS, Please

The anatomy of a perfect blog post. Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn't worth it.

How to easily create professional-looking videos for 4 popular social media platforms. Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.

How to deal with competitors targeting your brand terms. When it comes to branded bidding wars on Google paid search, things can turn real nasty.

Facebook advertising 2017: Five factors that could rein in future growth. Since 2012, News Feed ads have been the center of Facebook’s business. But the number of ads the company can show there is approaching its upper limit.

Meanwhile, back at the RANCH

To snap or not to snap: the pros and cons of Snapchat. Is Snapchat right for you? Consider the pros and cons.

What you need to know about voice activated search and SEO. Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search.

Healthcare Checkup - June 2017. How can healthcare providers tap into the safety Millennials so crave?

Healthcare marketing: Making privacy a priority for patients. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own terms.

THE Topic of conversation

Millennials - Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”

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