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What's your friendship worth?

I admit it – I’m not the most popular. I don’t have any Facebook bumper stickers. I’ve only received 1 gift in my lifetime. I thought 366 friends was a respectable number… oh wait, 367 (thanks Meagan!). But I think...Read more

Word of the day.

As a copywriter, I rely on an array of resources to improve my communication skills. One of my favorites is a daily email I recieve from www.dictionary.com - Word of the Day. I’m addicted. Like caffeine in the morning, I now require a new word to jump start my brain. Sadly, I’ve learned a lot of words that I never get to use. I’m a writer in advertising so we usually stick with the basics. (We’ve also been known to make up some of our own.) Don’t get me wrong, in advertising, words are chosen very carefully, thoughtfully and strategically.Read more

Dating your clients.

Working in the account world of an advertising agency, the most important part of my job is to develop and grow long-term, successful partnerships with my clients. So, I’ve decided to share with you the best account advice I can...Read more

Ta Ta Breast Cancer wins big!

Among the big winners at last night’s D-Show (Detroit’s prestigious advertising awards) were Dodge, Kaiser Permanente, Ford, Lincoln and Ellyn Davidson. Yep, I got my chance at being a client right alongside some of the bigger advertising clients in the...Read more

BRCA testing--it's anything but simple.

Myriad Genetics is launching a public awareness advertising campaign in Florida to promote testing of a BRCA mutation (AKA the breast cancer gene). As both a healthcare marketer and a woman with a BRCA mutation, I’m thrilled that they are raising awareness. But I’m equally concerned. I should preface this by saying I haven’t actually seen the advertising materials but I’ve seen some press on the campaign.Read more

A television ad that saved a life.

I didn’t think that a TV ad could save a life. But I wrote a spot that actually saved the life of my friend and business partner. The spot starts with a woman in the shower who then finds a...Read more

Please. I don’t care for a mug with your logo.

The holiday season is almost here and I’ve been thinking about what to send my clients for a little holiday cheer and to thank them for our partnership. Companies of all sizes are doing the same. Trying to figure out...Read more

Is anyone else alarmed by the sexualization of M&Ms?

Or is just me who is befuddled by the marketing strategy behind the M&M advertising that been running for the past year or two? Where the candies are anthropomorphized with legs and eyeballs and hair... And often do shticks between some not-so-bright boy M's & a very vampy girl M.Read more

How a complaint became an advertising campaign.

That’s what happened when a guy decided to complain about a malfunction on his Tiger Wood’s video game where it appeared that Tiger was walking on water. Rather than take it back to EA Games in exchange for a new...Read more

The 2012 Presidential Race – will it require myspace?

Clearly, Obama’s campaign strategy to inundate the Internet to win the youth vote was successful with 66% of the 18-29 year-old votes in his favor. His campaign capitalized on a nation filled with so many distinctly different segments by tailoring...Read more

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Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

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