Wellness festivals: It's what health junkies rave.

Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny's Child, Solange and Jay-Z.) The weeklong Boho fest is many...Read more

Weekly Recap - June 22, 2018

Facebook wants to open your eyes in photos where they're closed — and now it can. A lot has changed on Twitter since the last World Cup. The U.S. might not have made the cut, but Twitter's still likely to...Read more

Nurses: vital in the hospital, invisible in the media.

Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both patients and families, they're known to provide more than medical treatment...Read more

Weekly Recap - June 15, 2018

There's something to be said about a fast follower. Just ask Instagram. Father's Day is drawing near. The ads everywhere should have told you. Why are dads offended? Embracing new technologies could mean the difference between riding the wave of...Read more

Gen We and the redefinition of creativity.

When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only ones. At the May 2018 Iconosphere...Read more

Weekly Recap - June 8, 2018

As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It's how the business responds to mistakes that makes all the difference to the customer. The remote working...Read more

Everything's mobile, so why are more shoppers using computers?

More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon Prime boxes that pepper every other porch on...Read more

Weekly Recap - June 1, 2018

Internet security is an important issue for all of us. It's easy to be complacent and assume that it'll never happen to you — you're too sensible and secure with your data after all, right? You can finally sit back...Read more

Healthcare Checkup - May 2018

So many conferences, so little time? Get our key takeaways from three healthcare and marketing conferences we attended this month, and highlights from the AHA Annual Meeting. Plus barbershop medicine and tax preparation in waiting rooms – two innovative examples...Read more

Weekly Recap - May 25, 2018

You know what they say – you can't win if you don't play. So when it comes to your customers, don't be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote medical...Read more

Why more brands want their own sales holiday.

Black Friday was the first sales holiday. Its popularity came to hasten many a family Thanksgiving, with guests trading second helpings to camp out at Best Buy. Online commerce later gave us Cyber Monday, the sales holiday for those who...Read more

Weekly Recap - May 18, 2018

Facebook is empowering youth...or is trying to at least. While the Book might need to use some more complex tactics to stay alive among teens, ads don’t. Why some of the best ads are the most simple. Cash is still...Read more


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