Weekly Recap – May 18, 2015

Ellyn Davidson 05/22/15 - 1:23 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Cinematic pins allow for brands to target based on interests and enhance their storytelling while still giving users control.

INFOGRAPHIC: How Brands on Facebook Can Ensure a Hot Summer
Facebook IQ shared some tips for marketers looking to heat up their summer efforts on the social network.

Stung by Millennial Misses, Brands Retool for Gen Z
Marketers spent the last decade enthralled with the elusive, so-called millennial generation, striving to understand its ever-changing social habits – from Instagram to Snapchat to Periscope – and burgeoning nonconformity, thrifty spirit and swelling hot sauce obsession.

A Quick Guide to Facebook Social Ad Specs [Infographic]
Between various image sizes and character requirements, figuring out how to optimize your Facebook ads across the board can get pretty confusing.

Content marketing: 4 rules to follow
Using these four rules, your content can help spread awareness, drive revenue and build your company’s audience across social channels.

Email CTRs: Nothing New, but Still a Problem
Marketers rely on email for everything from engagement and lead generation to acquisition and retention.

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