Weekly Recap – May 11, 2015

Ellyn Davidson 05/15/15 - 1:20 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook Carousel Format Now Available for Mobile App Ads
Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent compared with carousel ads when advertisers let the social network automatically optimize their order of images.

carousel ads

Infographic: How Becoming a Mom Changes Millennials’ Buying and Media Habits
Having a baby shifts priorities across the board, from consumer preferences and purchasing criteria to media preferences.

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Research also states that being heard is almost as good as being seen.

How to Use Pinterest to Generate Revenue [Infographic]
The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

Digital Natives Demand a Retail Revolution
Whether it is Dollar Shave Club, Warby Parker or Birch Box, these companies have traded large brick-and-mortar retail spaces for direct-to-consumer distribution.

B2Bs Need to Step Up Email Automation
Three-quarters say fewer than half of email campaigns are triggered.

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