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Facebook Carousel Format Now Available for Mobile App Ads
Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent compared with carousel ads when advertisers let the social network automatically optimize their order of images.
Infographic: How Becoming a Mom Changes Millennials’ Buying and Media Habits
Having a baby shifts priorities across the board, from consumer preferences and purchasing criteria to media preferences.
Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time
Research also states that being heard is almost as good as being seen.
How to Use Pinterest to Generate Revenue [Infographic]
The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.
Digital Natives Demand a Retail Revolution
Whether it is Dollar Shave Club, Warby Parker or Birch Box, these companies have traded large brick-and-mortar retail spaces for direct-to-consumer distribution.
B2Bs Need to Step Up Email Automation
Three-quarters say fewer than half of email campaigns are triggered.