Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement
Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks, and the social network took a significant step in that direction with Tuesday’s announcement that it is expanding the availability of its conversion lift measurement capabilities.
Snapchat Promises ‘Gorgeous Advertising’ With Its New Discover Channels
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others.
9 Brands With Brilliant Facebook Marketing
There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable?
2015 Design Trend to Watch: Responsive Storytelling
You’ve heard about responsive web design, what about responsive storytelling. Read what’s next.
