Weekly Recap – April 6, 2015

Ellyn Davidson 04/10/15 - 1:43 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

The Ideal Length for All Your Social Media Posts [Infographic]
Users are less likely to click if you don’t optimize each post for both your choice of words and the length of the update.

Are Men Bigger Digital Shoppers than Women?
Stereotypes be gone! It turns out that males click the digital “buy” button more frequently than females, according to January 2015 research by Bronto Software.

Which Brands Are Taking Advantage of Instagram?
Instagram will boast more than 100 million US users by 2018, eMarketer estimates, and this year, the social network’s audience will rise by nearly 21% to 77.6 million users.

Dove’s Latest Film Makes Women Choose If They Are ‘Beautiful’ or ‘Average’
Over the past decade, Dove has had a laser focus, challenging women’s concepts of beauty and championing “real women” to see themselves as beautiful.

Carousel Ads Debut on Instagram
Instagram announced the launch of carousel ads last month, and launch partners Showtime, Banana Republic, Old Navy, L’Oréal Paris and Samsung showed off their uses of the advertising feature in a post on the Instagram for Business blog.

A Simple Guide to Using Hashtags
When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. 

The Power of Brand Authenticity on Social Media [Infographic]
This infographic outlines how authenticity can drive high returns — for both brands and independent creators — and engender consumer trust.

6 Customer Service Tips for Brands on Facebook
Author, speaker and small business coach Barry Moltz shared a half-dozen customer service tips with Facebook for Business.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.